Abdulla Alnaneesh

Managing Director

Abdulla is a seasoned communication professional, with more than 25 years of experience in public relations and strategic communication. He has worked with leading international PR companies and major financial institutions in the Middle East, serving a wide range of clients, from aircraft makers to industrial companies and banking groups.

With an academic background in journalism and international relations and deep knowledge of the Middle East’s culture, history, language and markets, Abdulla can provide strategic insight for businesses interested in this region, which as a population of 350 million people and a multi trillion-dollar GDP.

During the past two decades, Abdulla has helped a Bahrain-based bank position itself as MENA’s leading international bank in his capacity as Global Head of Corporate Communication. As a consultant with the world’s leading PR agency, Hill & Knowlton Strategies, he had helped many banks and industrial groups raise their profiles and boost their brands in the Arab world. He had also led branding teams to launch the first two digital banks in the Middle East.

Abdulla holds a Bachelor’s degree in Journalism and a Master’s degree in International Relations from Ohio University in the United States.

Aneesh Sharma

Senior Consultant, Brand Strategy

With extensive experience in corporate and brand strategy, Aneesh Sharma is one of the most sought after strategic advisors in the Middle East. Aneesh has dedicated his career to helping firms define a powerful vision and core strategy, and to engage all stakeholders with this direction. His clients have included leading global firms like DP World, Emirates Airline Group, TeliaSonera, Etisalat, Aramco, as well as key government departments and ministries across the Middle East.

Aneesh earned a BBA (Honors) at Simon Fraser University in Vancouver, Canada, and an MBA with Distinction from the University of Oxford in the United Kingdom.

Aneesh is fluent in English, French and Hindi. Based in Vancouver, Canada, Aneesh spends an average of 170 days a year traveling to meet clients and teams around the world.

Rozan Abdeen

Account Manager

Rozan Abdeen is a communication and public relations specialist
with an academic background in mass communication and advertising from Northumbria University in Newcastle, UK. She
also has a professional practice qualification in public relations
from the Bahrain Institute of Banking and finance.

Her experience in digital marketing and PR gives her a unique insight and has allowed her to serve some of the largest organizations and brands in Bahrain and KSA. By building communication strategies and implementing new approaches to the visual and conceptualized content on behalf of clients, Rozan has helped shift the representations of various accounts to successfully establish organizational identities that aid in displaying and achieving business objectives successfully.

Throughout her professional career, Rozan has served as a representative for prominent corporate organizations in the real estate and investment sectors, educational groups and luxury brands. Many of her projects focused on industrial research, creative content planning, event coverage and lead generation via strategic communication.

Pere Willoughby-Brown

Senior Communication Consultant

Pere is an experienced communications specialist who has worked on PR and marketing campaigns in Europe, North America, Australasia and the Middle East. Specialising in creative approaches to new media and online communications, he brings more than ten years of experience working with varied client portfolios that range from major international corporations to small tech startups and political campaigns.

Pere is passionate about building creative campaigns that connect with target audiences across digital, print, TV and other media, and he believes that technology can play a vital role in the larger communications ecosystem.

Pere is an APM-certified Project Manager and has degrees from the University of Birmingham (UK) and SOAS, University of London.

Shaima Farzad

Client Relations Officer

Shaima is an experienced client service specialist with a Bachelor’s in business administration and Finance from the St. Francis Xavier University, Canada and continued her higher learning at the University College of Bahrain.

During her professional career at URS Scott Wilson, Shaima has worked on some of
Bahrain’s major projects as a marketing assistant, data and information administrator, operations consultant and human resources. Her broad experience has enabled her to become an outstanding customer relations professional offering a proactive and reliable outcome on deliverables.

Anila Shyjesh

Client Relations Manager

Anila is a public relations and marketing professional with great experience working with leading commercial and industrial groups and educational institutions in Bahrain.

During her tenure as Public Relations Officer at the University College of Bahrain she helmed the implementation of focused marketing campaigns that improved and strengthened the public’s overall perception of the University. At Allied Pickford she worked in the capacity of Office Administrator, applying advanced administrative and analytical skills in overseeing day-to-day operational activities. As administrative and retail liaison officer at Haji Hassan Group, she played a key role in achieving and sustaining top client satisfaction and retention by maintaining project deliverable accuracy and alignment with specifications.

After graduating with a triple-major degree comprising of Journalism, psychology and English literature from Kristu Jayanti College, Bangalore, India, Anila did her Masters in Mass Communication at the University of Calicut. She has a diploma in Counselling as well. She is a member of the core committee of Cancer Care Group and is an active participant in a couple of other social welfare groups in the Kingdom of Bahrain.

George Stothard

Chief Copywriter

George is a writer with 20 years’ experience as (variously) an actor, radio host, PR practitioner and business communications writer. He’s worked for consumer and corporate companies, governments and high-profile individuals across the Middle East, Europe and sub-Saharan Africa. As a broad-based business communications writer, he produces superb written content across multiple sectors that include F&B, financial services, private equity, retail, pharmaceuticals, fintech, consumer tech and travel & leisure.

His work has supported marketing communications for Averda, Avaya, Abu Dhabi Islamic Bank, Emirates National Oil Company (ENOC), Etihad Airways, JCDecaux, Novo Nordisk, Roche Diagnostics and Volkswagen.


Head of  Web Services

Vinu is an IT professional with more than 20 years of experience in IT and website design and development. He has successfully helped many companies in Asia and the Middle East—including banks, telecoms and government entities—to achieve IT integration, develop websites and initiate digital marketing campaigns.

Vinu prides himself on being able to deliver cutting-edge IT and web solutions that mitigate risk and manage cost effectively.

Vinu holds a Master’s degree in Business Administration as well as PG Diploma in computer applications.

Said Maroun

Head of Arabic Division

With a Masters in Economics and Human Resources Management, Said Maroun has worked within financial and corporate companies throughout his career, including serving for six years as the Head of Human Resources and Administration for Chidiac Group SAL.

In 2016 he joined The Writing Shop, where he successfully created an Arabic division. He has been responsible for the direction and management of all Arabic content, working with a talented team of writers from across the Arab world. One of Said’s key objectives has been to build lasting, value-driven client relationships, which he has achieved by developing bespoke solutions for individual customers that are competitively priced and underpinned with a non-negotiable commitment to quality.

Ehsan Abdulla

Account Executive

Ehsan has been trained as a professional writer at the E.W. Scripps School of Journalism, Ohio University, which one of the top journalism schools in the world. His refined academic background and the core courses he has taken in communication, journalism and psychology allow him to contribute to the success of clients’ PR and communication campaigns while providing superb customer service.