If plans are not in place to deal with crisis situations, business are destined to fail. In a crisis, companies do not have sufficient time to think, plan and execute communication strategies. Poor management of a crisis might not only be damaging to a business, but also can be very costly and potentially crippling.
We can help you anticipate crisis situations, prepare scenarios, develop messages and train your spokespersons. Preparation can help you take advantage of difficult situations to strengthen your communication and turn them into an opportunity to protect and boost your brand.
Provide your senior managers with the required skills to effectively deal with the media at all times. Every statement, appearance and gesture in front of the public carries great reputational risk. We help you turn risk to opportunity.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,”